Toyota Prius hybrid – The world leading hybrid cars, Toyota Prius and know as environment friendly vehicle just sold three months ago in Indian market. Indian consumers responses and sales are over the company expectation. Eighty units already booked and forty five units has delivered since March 2010.
During introduction of Toyota Prius, the company has estimate the average of monthly sales for 12 units. Therefore, it is become good sign for the future market in Indian. Toyota Prius has sold nearly two million units globally since year 1997. And the Indian consumer has to wait for two months for this vehicle.
The previous vehicle of Civic hybrid is failed to generate response from consumers and Honda had to withdraw from the market only six months after introduction in two years ago. Sixty unit sales in six months and the company decide to sell 300 units at all.
Current and future market, consumers prefer to purchase the idea of ‘green’ and environment-friendly vehicles. So, innovation technology on automotive and electric cars like Toyota Prius hybrid will have better demand on market than conventional vehicles.