Dodge received the project and renamed the concept the La Femme, which began as a 1955 Dodge Custom Royal Lancer "spring special" hardtop two-door coupe, painted "Sapphire White" and "Heather Rose". From there, the exterior received special gold-colored "La Femme" scripts that replaced the standard "Custom Royal Lancer" scripts on the cars front fenders.
The interior of the car also received attention and features. 1955 La Femme interiors were upholstered in a special tapestry material featuring pink rosebuds on a pale silver-pink background and pale pink vinyl trim. The La Femme also came with a keystone-shaped, pink calfskin purse that coordinated with the interior of the car. The purse could be stowed in a special compartment built into the back of the passenger seat, and its gold-plated medallion faced outward. This brushed-metal medallion was large enough to have the owner's name engraved upon it.