General Motors will phase out the Pontiac brand in 2010, said Fritz Henderson, president and chief executive of G.M., in a press conference this morning. I had heard that G.M. was giving up on Pontiac last week, at virtually the same time G.M.’s car delivery guys were taking away the test car I’d been driving for a week: a “liquid red” Pontiac G8 GXP. So in some small measure, the news, though anticipated, was personal. I felt as though I were losing my new best friend.The G8 GXP is a terrific car. I’d rate it at or near the top of the list of 20-odd new vehicles that I’ve tested this year, and the less rascally G8 GT is high on the list as well. As Eddie Alterman wrote in his perceptive review of the G8s in The Times last December (before he moved on to become editor in chief of Car and Driver), these impressive new Pontiacs arrived at Detroit’s party as the floors were being swept and the last drunks were staggering out. “It’s too much, too late,” he wrote.
All too true, and, for those who recall when Pontiac was the life of that party, so sad.
Brian Williams, the anchor of “The NBC Nightly News,” remembers. His family’s first new car was a mint-green 1967 Pontiac Catalina. A couple of months ago, when G.M. began to hint that Pontiac would have a limited future (as a “sub brand” with a limited range of models), I was invited to appear on the Nightly News to reminisce about what Pontiac once meant.
It’s easy to understand why anyone born after the mid-1960s may not shed any tears when Pontiac is read its last rites. They’ve known the G.M. division mostly for its generic midsize cars like the 6000 and the Grand Prix, largely indistinguishable from Buicks, Chevys and Oldsmobiles; for its Firebirds that became increasingly alien-looking through the years; for its unimpressive Sunfires and Grand Ams and unremarkable latter-day Bonnevilles; for its half-hearted attempts to sell mummified minivans (TransSports, Montanas, Azteks) wrapped up in plastic lower-body cladding.
